The new Health Club Marketing Industry says in 2008. 60% of new members found the Gym they joined on the Internet using a search engine.
You want to dominate your local search to get more customers at the lowest possible cost per lead. Your Fitness business can’t afford not to. You want to implement as many strategies as you can.
1. Sponsor a Local Event or Charity. When you are a sponsor you want to post a page on your website that links to the website of the charity or event. You want a page that gives all the details and features and benefits of the big event.
Then tell the charity or event to link back to your promotion page on your website. Do a better job promoting the event than the event website is doing. Be creative and really endorse the event in ways the event staff never thought of.
Charity’s and events love to link back to sponsors and this gives your website a big boost in the rankings. And visibility and credibility in your local market.
Distribute a Press release on the Internet that also gets you backlinks and visibility. Maybe even some paper articles.
The best part is these pages and sponsorships will stay active on the World Wide Web for years after the event is over. Gotta love the Internet.
2. Get Your Health Club website Some Quick Links From Trusted
Directories. Link building for your Gym marketing website is very important. There are a number of directories out there that offer free and paid listings. Here are the most popular ones:
3. Start Blogging. Blogging is a great way to build relevant content to your health club website on a continuous schedule. It is also a great way to engage and communicate with your future customers and active customers.
As you write your blog content be sure to include your local keywords. So every time you give advice to a comment be sure to use your city and zip code which gives the local search engines some meat to chew on.
Your blog will make your business Human and let your future customers see that you are the EXPERT in your local area.
4. Use Paid Search, Called Pay Per Click, To Generate Some Traffic To Your
Gym Website. This is a great way to test your marketing messages. You put $1,000 dollars into Google adwords. You set up your keywords. You set up Google analytics on your website. Then you do the math.
If $1,000 dollars gets you 2000 clicks to your homepage. And those 2000 clicks get you 20 new members then your test is successful.
The key to using pay per click is to watch it daily. Only do tests in small lump sums of money. And do the math. Pay per click on Google adwords is the easiest way to test your marketing effectiveness. Then expand on what works best.
5. Use Article Marketing To Build Links. Write informative articles on a subject that relates to your topic and keywords. Then put your website link in the “about the author” section at the end of the articles.
Then submit these articles to the article submission sites.
www.EZarticles.com and www.GoArticles.com
Then many websites can publish your articles on their website as long as they don’t change the article and include the about the author section with a link back to your health club website.
6. Submit Your Gym Website To Design Galleries. Submit your fitness website to some gallery sites and if your website has some decent design qualities you will get some back-links and promotion from these design sites.
(provided your site uses CSS for layout/styling) - including CSSElite.com, CSSHeaven.com, CSSBeauty.com and many others.
You need to use at least 100 different tactics to get your Health club fitness website ranked high. So learn and earn.
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{ 1 comment… read it below or add one }
I needed to know atleast ten point to improve trafic in the gym.