You want your Health Club website to be a 24 hour Gym Marketing machine. You want your site to ATTRACT and EDUCATE and CAPTURE Leads.
Use these 10 tips as a strong foundation to build up your online Gym marketing position. And move your Health Club Website up the Google Ranks.
1) Use Testimonials on your Health Club Website.
Don’t take this lightly and don’t fake it. The days of the typical testimonial are over.
“This is the best gym I’ve ever been to and I lost 20 or 30 pounds in 4 months. Sincerely BOB.”
Your future customers are not stupid. Most Health Clubs just waste a huge Gym marketing opportunity on NOT effective testimonials.
You want to get real, honest testimonials from the members you help. You want these testimonials to become content the search engines can find on your website.
You want to take your customers success stories and turn them into an article. With content full of your keyword phrases.
You want to interview your happy members and audio record it. Ask them questions to get the complete story. Then transcribe this audio and get the words into an article.
When a member has a big WIN. Congratulate them and invite them into your office for a FREE gift. Give them a T-shirt, or Free massage coupon, or a week of tanning. Then ask if you can interview them and record it.
Your testimonials should be your best traffic generator to your Health Club Website. Turn each testimonial into it’s own website page. Make your best testimonials your most effective LANDING PAGE.
Then direct your new leads from the testimonial pages to your video tour page. Then right to the sign up page.
2) Pick a domain name that HELPS drive search engine traffic to your site.
Your business name is easy to remember. But it does not help you attract new potential customers. The truth is once you have a new customer they will find your website. But let’s assume your business name is taken.
Choose something that is not too long. Try you use your community’s name or city. Something the search engines will see in a local search.
BestPalmSpringsGym.com
LosAngelesFitness.com
Here are some basic guidelines to consider when choosing a website name.
- Is it easy to remember?
- Try not to use hyphens?
- Is it available with .com?
- Does it contain your keywords?
- Does it describe the purpose of the site?
3) Focus Your Attention On The Future Customer.
Make all your Gym Marketing content focus on solving your future customers problems. They don’t care about your business success or how important you are. All they care about is how you can help them solve their problem.
Write all your fitness website content to focus on your future customers problem. Agitate their problem, then explain how you will solve it. Then point them to testimonials from your members who also had the same problem that you solved.
4) Have a Great ‘About Us’ Page and Happy Pictures Of Your Staff.
Don’t leave anything to chance on your Health Club Website. When you get a future customer to look around your site. CLOSE THE SALE.
People buy from people. Your people are the ones who will hold your clients hand and guide them on their pursuit of Health and Fitness.
Make your Business a personality that your future customers can connect with in the comfort of their own home. While sitting in front of their BELOVED computer. Connect with them while they are in their safe and trusted space.
Don’t be in a hurry when putting together your ABOUT US page.
You know how GREAT your Business is. But your future customers do not know. You have one shot at this. That’s it.
5) Put An OPT-IN Box On Every Page.
Marketing your Health Club Website means capturing the contact information of everyone who comes and visits your Website. Not just the people who buy on the first visit.
Your OPT-IN box lets your leads opt-in for future blogs, eZines, and free information.
This lets your future customers safely give you permission to keep in contact by email without SPAMMING.
Motivate your leads to give you their name and email address by offering a BRIBE. Like a FREE eBook, or eZine, or a series of workout videos.
Think about the Give, Give, Give, then GET formula.
6) Use Great HEADLINES for all your Fitness center Website articles.
The best Health Club marketing focuses on motivating headlines.
Tell your future customers what’s in it for them in your headlines. This will keep them reading the rest of the content. Engage your future customer with great information and explain it in a way that focuses on solving their problems.
And your headline should be so good it becomes your Title-Tag for search engine optimization of your Fitness Center Website.
7) Use popular Keywords as your Title Tags.
Title tags are part of the HTML structure of your web pages. Read More On Title Tags
Start with a keyword focused title-tag. And finish it off with great and motivating content that uses the keywords from your title-tag in the content.
This is what Google looks at to rank your gym website high compared to your local competition.
8) Make sure you are not using FLASH introduction pages.
FLASH looks great and website designers love it. But Search engines can’t read flash pages. So it’s a waste of space as far as Health Club website marketing goes.
9) Put your Business Contact Information on every page and make sure it is the easiest link to click on.
Your Health Club Website Marketing success depends on getting your potential customers to become actual customers.
The most successful Fitness center website marketing makes it very easy and inviting for the future customer to contact YOU.
Make sure your CONTACT US information is on every page. List your address and phone number on every page and use regular font and not graphics.
Be sure a Google Maps or MapQuest link is provided. These links will let the local search engines find your site in local search. And give your future customers an easy way to give you their Money.
10) Be sure to use Heading Tags.
HTML uses a series of H or heading tags to help structure a page like an outline. H1 for the most important headings h2 for subheads. Each of your pages will do well to contain a keyword rich headline, like an advertisement for the page.
Health Club Fitness Center Marketing done properly can turn your website into a 24 hour customer finding machine.
eFitnessBusiness.com has a team of researchers, writers, and Internet marketing professionals working 7 days a week to bring you valuable information. To help your Health Club Business’s Website make more money.
©2009 by eExercise Equipment, Inc. All rights reserved.
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