Five quick and simple Digital Gym Marketing techniques to implement today.
1) Make sure the links on your Gym Business Website are deep and very relevant.
Google’s purpose is to build the best search experience for the searching person. RELEVANCE is the Magic word. Give Google relevance and your Gym Business website will rank high.
If you have a link to your Gym Business website’s Homepage, but the information the searching person is looking for, is not located on your homepage. Google treats that link as a wasted-link and won’t give it any value.
If a person types into the Google search box: “kid fitness programs Los Angeles” And the link lands them on your Gym’s Website Homepage. And your homepage does not have any content about kids fitness programs. You Lose rank because Google sees it as NOT RELEVANT for the searching person.
If the person searching for kids fitness programs in Los Angeles ends up on your page that is full of content. Explaining all about your great Kids Fitness Programs. And your Gym is in Los Angeles. This link has HUGE value to the searching person. Google loves it even if it’s 5 levels DEEP in your fitness website page structure. This will improve your Gym Marketing.
2) Make Sure You Use Absolute Links Internally On Your Gym Business Website To Help Your Google Rank. Absolute links are the ones that use a full URL that is fixed.
An example of an absolute link:
http://efitnessbusiness.com/how-to-use-rss-to-improve-your-gym-marketing
3) Be Sure To Use Your Relevant Keywords In Your Links As Anchor Text.
To get your Fitness Center Website to rank high with Google. Give Google what Google wants.
The text within the (hyperlink) link is called anchor text. Most websites name their links “click here.” You want to name your link “Kids Fitness Programs.”
Google says that if a keyword is important enough then it will likely be used as a part of the link. This helps to point the visitor in the direction they WANT to go.
Google wants to make sure the visitor gets to where they want to go. So help Google, help the visitor. And your Gym Business website will rank high in Google.
4) Google Wants To See Only 1% Of Page Text As Links.
When writing content for your Gym Business Website be sure to write for the reader, and for Google spiders to rank high.
If you write a content page with 500 words on the page. There should not be more than 5 text links total, (both internal and outbound).
And don’t use the same fitness keyword text on different hyper links. Do not Over-Use the same Fitness Center Keywords.
If you have 3 different keywords mentioned on your fitness center content page. Then use each keyword in a text link ONCE. Then you can use similar Anchor Text for the remaining links.
EXAMPLE: If kids fitness program, is your main keyword phrase. Use it once as anchor text for link “kids fitness program.” Then also use “most popular kids fitness programs” as anchor text on another link.
The research also says to use 10 links maximum per page on your Health Club Website. Whether you have 1,000 words or 10,000 words on that fitness page.
5) Turn A Broken Link Into A High Ranking Page.
Sometimes the links on your fitness center website will BREAK. Or better explained, will stop going to the intended page. When a link is broken it takes the visitor to a 404 (page not found) page. I’m sure you have seen this on some of the websites you surf.
The neat little solution is to tell your Webmaster to create a custom 404 page. Make this custom 404 page look like any other page on your Health Club Website.
Write in a short paragraph using some of your main keyword phrases. And post this content right in the middle of your new custom 404 page.
“We’re sorry we cannot find the page you were looking for. However, if you are interested in fitness and health. We think you will find exactly what you are looking for by clicking on one of the following links below.”
Kids fitness programs
Weightloss
Personal training
Group spinning classes
Get your Gym Business website ranked high in Google by optimizing your digital Gym marketing and let the leads come clicking in.
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