When it comes to signing up more monthly Health Club memberships. Getting your website found in the LOCAL search engine searches is very important.
You want to be at the top of the search results in your business territory.
When you are designing the local search results of your gym website SEO optimization. Think of Google and Yahoo Local search more like a Yellow Pages.
People will search for a Health Club to join by using search terms like this: “Health Club Phoenix” or “fitness center for women Dallas Texas” or “voted best Gym in zip code 92630″ or “Fitness center for weightloss Nashville tn.”
The fancy term is GEO Targeting. So optimize your Health Club website for every possible local search variation you can think of.
Make sure you add these strategies to your Fitness Website optimization.
Title Tags: The title tag is the simple HTML code that the search engine sees. This is the most important part of the page for being found by search engines.
Remember that the name of your Health Club is not important in a search of this kind. Your future member will not be searching by your name. So don’t use it in your Title Tag. Try to make your Title Tags with possible keywords your future members will be using in Health Club searching.
Make your Title Tags look something like this.
“Best Health Club in Lake Forest California zip code 92630″
“Fitness and weightless Spokane Washington”
“Voted best kids fitness program Dallas”
H1 Tags: Be sure to use H1 tags around your keyword phrases and your geography terms. more about H1 tags
Content: After setting your Title Tags and H1 tags be sure to put your Business address and phone number early and near the beginning of the content page.
Meta Tags: Using Meta tags in your Health club website are not as useful as they use to be. But don’t stop using them correctly. It can’t hurt for local searches.
Meta name=”zipcode” content=”92602,92603,92604,92606″
Meta name=”city” content=”Irvine”
Meta name=”state” content=”CA”
Linking: Be sure your Health Club website Internal Links are set for local searches. (Local Friendly).
So instead of using “Best Fat Burning Workouts” make it local search friendly by changing it to: “Best fat burning workouts in Irvine Ca 92603.”
DMOZ: Do not forget to get your Health Club Website listed in the DMOZ. This Open Directory Project is a directory of websites that are manually listed by humans, not computer robots.
The DMOZ has credibility with Google and gives you high marks with other search engines. Just be sure to register your Health Club Website business for all your regional searches. The more you get into your local NICHE, the more likely you will get a good directory listing.
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