Marketing Your Health Club is made easier with the right video and keywords.
How to make a short 4-minuet video, post it in 30 minuets or less with the right keywords. And get found On The First Page Of Google In 2 Days in your local market.
Google looks at videos as being “fresh and current”. So a video link with the right keyword phrase gets a higher placement faster.
Follow these steps to get your Health Club video on the first page of a Google search.
1) Record a health and fitness related video.
The easiest way is with an inexpensive Flip Video Camera. It’s a pocket-sized video camera with good quality picture and sound. And it has a built in USB plug so it loads easily into your computer.
What do you record?
a) A welcome to your Health Club video.
b) Show your group fitness classes in action.
c) Show your childcare facilities.
d) Explain how your 24-hour access card and security works.
e) Video your personal trainers in action.
f) Video happy client testimonials.
g) Do a video tour of your fitness facility.
You want to keep your video simple and short. People bounce around so fast on the Internet and have shorter attention spans. Try to keep your video less than 5 minutes.
2) Edit Your Health Club Video.
Windows moviemaker is the standard and it comes FREE on all PC’s. Windows moviemaker is easy to learn for us non-tech guys. We also love the MAC and iMovie.
Now put a title page before the video with your Gym’s name and website domain name as http://www.yourgym.com so it’s a live clickable link. You also want to paste in your Gyms website address on the bottom of your video. So while the video is playing the viewer can see your fitness website address.
3) Create an account on all the major video sites.
Setting up your account on all the video sites is the most time consuming part of this whole process. But once it’s done it’s done. So it’s a one-time process that will help your Gym marketing for years to come.
You do not want to rely on YouTube videos only. Each time you post your video on a video site you get a new web page link. So more video sites is always better. YouTube is the most popular but you are looking for maximum web presence and search engine ranking.
Since you want to post a couple videos every week, month after month. The best way to do it is at Tube Mogul. Once you create a FREE account here they will distribute your video to all the video sites with only one submission. So this really saves you a lot of time.
Once you set up your account at all the video submission sites. You go back to Tube Mogul and upload your video. And Tube Mogul will distribute your video to all the video submission sites automatically. Simple and time efficient.
4) Now Add The Best Title and Keywords To Your Health Club Video.
Very Important. Create the video title and add the appropriate keywords to your video. Google cannot read videos or the content and value provided inside your video. So your fitness video title and keywords are the only content Google has to work with. Do this right and make it to the first page. Do it wrong and you just wasted your time.
Getting your Gym video’s found by your future customers requires the best keyword phrases for your local area. You want to add your city, zip code, county, area nickname, your street, and all the words your local customers would use in a local Google search.
“Best personal trainer west Hollywood”
“Fat burning workouts in Irvine Spectrum”
“Best Gym for moms in south Pasadena”
“Dallas weight loss”
You get the point. Just make sure you focus on one solid keyword phrase for each video. You want to make many videos going after a specific keyword phrase. Do not try to be found under multiple keyword phrases in one video. Once the potential customer finds one of your videos she will find the links to the rest of your videos and content on your Website.
You can post the same video a second or third time using a different keyword phrase. Just add a few extra seconds or splice out a few seconds so the size of the video is different. Google does not like the same video posted more than once so make sure it’s a different file size with a little editing.
So you can name the video in the first posting “Best west Hollywood personal trainers“. Then on the second posting of the same video call it, ” West Hollywood’s favorite family gym.”
Play around with different keyword phrases to see what is attracting the most attention. You can check on your statistics to see how many times each video was watched. And you can monitor each of the different video sites you post to and see which site gets you the most attention. This is important for tracking purposes and optimization. So you see what phrases work best and then do more of those.
Now pay close attention to this. Your video will be hosted on many different video-hosting sites. And Google will decide which video is most FRESH and RELEVANT to the keyword phrase based on how many views the video has. So if your video gets a lot of views at Veoh.com but very little views at YouTube. You will see your Google search link that comes onto the first page of a search coming from Veoh.com. And your video on YouTube might only be on the fifth page of a Google search.
5) Distribute your Gym Marketing Video
Now it’s time to upload your fitness video to your Tube Mogul account. You only have to click a couple buttons and Tube Mogul will distribute your marketing video to all the video hosting sites at one time. PRESTO!
This quickly creates many web pages with your Health club marketing keyword phrases. Just wait a day or 2 and type the search phrases you labeled your videos with. In Google just type in your local search phrases and check the placement of your videos.
6) Repeat the fitness video upload process.
Some of your videos will stay on the first page of a Google search for a long time. A long time is about 7 weeks. And some of your videos will only stay for a few days.
Google is always trying to stay current so you want to repeat this process weekly. Keep an eye on your statistics and check your rankings often. Keep doing more of the search phrases that work and keep revising your process.
The way to keep the videos alive forever is to host them on your Health Club website too. Drop each video on it’s own separate page surrounded by keywords and content related to the video. You can actually turn the video into text and just post as an article on the page with each video.
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