Use RSS to make sure more people stay connected with your Gym Business. And get better results from your Online Health Club Marketing.
RSS is the future for gathering the LATEST information from the Internet. More and more of your Health and Fitness customers will be using RSS and you want to have RSS syndication on your Gym’s Website.
By using RSS on your Fitness Center website your customers will get to view only the newest information added to your site.
Okay, let me show you how this looks in real life.
Downtown Athletic Club has built a website using all the new digital marketing techniques. There Website looks as much like a Healthy and Fit PUBLICATION as it does a Fitness Center.
The site has many sections that each gives specific information on subject. Each category is full of Health Club content focused on its particular category or theme.
Here are some of the categories full of content on the Downtown Athletic Club website.
1) Group classes and class schedules.
2) Healthy and Fit recipes and food preparation techniques.
3) Workout Videos to do at home when you can’t come into the Gym.
4) Personal Trainer BLOG.
5) Webinar videos and Podcasts.
6) Member’s FORUM and comment section. Testimonials.
7) Healthy Living “Classroom”
Now, this is where RSS comes into the picture.
Each of these categories is full of content. And new content is being added to each section monthly. All of this content is search engine optimized by GEO Targeting. So people are finding this content as they search online and current customers just know about it.
RSS syndication allows your Health Club Website viewers to access only the newest information when they are ready for it. Without having to crawl through all the older content they have already consumed.
When they log into their READER they are only served up the content that has been added to your Gyms Website since the last date they logged on.
And even more exciting is your clients can choose to RSS subscribe only the categories they are interested in staying involved with.
Your competitors are doing it differently. They ask for the clients email address and they send alerts to their email box every time they have new information. And you know all about a filled up email inbox. It’s almost impossible to stay on top of all the email information and categorize it properly for future consumption.
Your Gym business gets better customer satisfaction using RSS to syndicate your Fitness Center’s Website content.
Think about it. Mary Jane has found your site and checked out your categories. Mary was impressed with your Healthy recipes, workout videos to do at home, and the Healthy Living Classroom.
At each of these sections there is a cute little orange logo allowing Mary to subscribe with her READER of choice. Simple, and Mary Jane’s privacy is respected. Mary knows her email box won’t get filled up every time Downtown Athletic Club has new information to distribute.
Now my favorite part of using RSS on a Health Club Website.
When Mary is at home on Saturday morning and in the mood for some Health and Fitness content. She turns on her computer and logs into her Google Reeder. And Mary gets FRESH content on only the subjects she is interested in consuming. At exactly the moment Mary wants to consume it.
This makes your Health Club business the go-to resource and sets you apart from your competition. Mary is now a happy client because she can really let the benefits of your Fitness business content sink into her brain. And then the viral marketing kicks into high gear. At the end of your articles and videos and Podcasts Mary clicks on the little button that says SHARE THIS. BINGO!!!
Get an RSS syndication set up on your Health Club Website as soon as possible. The best place to start is at FEED BURNER. And make your fitness clients happy to do business with you.
eFitnessBusiness.com has a team of researchers, writers, and Health Club marketing professionals working 7 days a week to bring you valuable information. To help your Health Club Business’s Website make more money.
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