Health Club Marketing is most effective when your website is optimized by SEO. Here are some definitions to help.
Algorithms: A search engine program that determines what pages to suggest for a given search query. Algorithms are the secrete logistics used by search engines that decide what website shows up at the top of the organic search pages. Nobody knows exactly how the algorithms are arranged. But there are techniques you can add to your health club website to improve your search engine ranking and online marketing success.
Alt Text: This stands for Alternative text which describes an image or graphic on your fitness center website. This Alt text sits under or behind the image. Alt text is important because search engines cannot read pictures. So the Alt text you add to your pictures on your Gyms website help the search engines define better what your site is all about.
Analytics: Helps you understand what is happening at your fitness website. This is achieved by a software program that accumulates statistics from the viewers who come to your gyms website. These statistics will help you to improve your site by showing you what is popular and what is not. The 2 successful analytics software for your health club website are Google Analytics and Open Tracker Analytics.
Authority Site: Is a very popular and high ranked website. These sites have many links to them from lots of different sources. An example would be www.IHRSA.org another is www.Wikipedia.com Getting a backlink to your Gyms website is very helpful to the ranking of your site. This gives your fitness site credibility to the search engines.
Back Link: A back-link is a hyperlink from someone else’s website page. To a website page on your health club site. These are also called inlinks (incoming links). You want to make sure your website is so good that other webmasters find value in its pages. And link (direct), their viewers to your Gyms pages for more information.
Black Hat SEO: The black hat represents the Witch’s hat, or evil hat. This term is used when search engine optimization techniques and tactics use trickery. And goes against best practices outlined by Google and other search engines. Do not use black hat techniques on your fitness center website. Because it can get you BLACKBALLED so your site never shows up in searches. And that is very bad news for your business.
Blog: Blog is short for weblog (Web-Log). This is defined as a website or webpage dedicated to presenting themed content in a chronological order or series. Some writers treat their blogs like a diary. Most Blogs give continuous content on a specific subject matter that is the expertise of the writer or BLOGGER. Adding a Blog to your Health Club marketing strategy Is a good idea.
Bot: Bots are little computer programs that perform anonymous tasks like finding and indexing WebPages. Google uses bots inside their search engine. Spammers use bots to pull email addresses from websites. Bots are referred to as robots, spiders or crawlers.
Bounce Rate: This is the number or percentage of viewers who come to your fitness center website. But leave without clicking on any more of your website pages. A high bounce rate can mean your website is not very good. Or the wrong types of people are finding your site by accident. Your Gyms analytic software will give you your bounce rate. And show you what pages these people are leaving from.
Bread Crumbs: Bread crumbs is the website navigation bar that is usually horizontal above the main content on each page. Bread crumbs help the people on your Health Club site know where they are. And how to get to where they want to go next.
Cloak: Cloaking is when a Webmaster delivers content to the search engine spiders that is different than what is seen by human visitors. An example would be words and phrases with font colors that match the background color. So your eyes cannot see the words. Do not use cloaking on your Gyms site. This can cause your domain to be banned from search engine results.
CMS: Content Management Systems (CMS) are programs that allow content creation without having to write the computer code behind it. CMS programs allow you to publish website content without having to learn HTML, PHP, or other web code languages.
Website Content: The content on your Gyms website are the words and images that give value to your readers. The navigation and advertising on your fitness site are not considered true content.
Conversion: Conversion is when you successfully convert a viewer on your site to take a quantifiable action. Such as getting them to give you there email address, make a purchase, or fill out a lead form. People who come to your fitness center website and do not take an action were not conversions. Your sites conversion rate is very important to your marketing and sales goals.
Cost Per Click (CPC): Your CPC is how much you are paying per click for a keyword or phrase to Google adwords. This term is used when advertising through the search engines ‘pay for each click you get’ campaign. Unlike organic search, PPC costs you money for each viewer that clicks to your site.
Crawler: Crawlers are computer programs that gather data while moving across the World-Wide-Web. These crawlers, crawl through all the listed websites gathering useful data to help the search engines find relevant content for each search phrase. When building your Health Club website you want to design it so the crawlers can properly crawl your site.
Directory: A directory is a website devoted to listing websites focused on specific areas. So a directory about Health Club websites would have a list and a link to every Fitness Center website in the USA. Getting your site listed in the appropriate directories is part of a smart SEO marketing campaign.
Duplicate Content: When identical content is found on 2 different pages. Or the same article content on 2 different websites. This is duplicate content. Do not use duplicate content on your site because search engines can easily recognize it and do not like it.
Frames: Some website designers will design with frames. This is where 2 or more documents appear on the same screen, each within its own frame. This makes site design faster and easier but it is not good. The spiders cannot navigate a site properly that is set up with frames. Be sure your website designer is not designing in frames.
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