Your fitness website bounce rate is an important measure of your sites effectiveness.
“Bounce rate” is the percentage of people who find your Gym Website, then leave quickly without clicking on more of your pages.
A high bounce rate is like having a bad window display at your retail store in the mall. Lots of people walk by and look at your window display. But they never enter and shop around.
Think of the homepage on your Health Club Website as the display window of your retail store. It needs to be focused and easy to understand the benefit of entering your Gym. And be enticing enough to get buyers into the selling pages of your site.
A bad first impression and irrelevant content will chase your visitors away before they get a chance to really get to know your business.
Google Analytics defines bounce rate as: ”The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.”
Having a high bounce rate on your Fitness website is bad for Gym marketing. And having a low bounce rate is a positive sign that you are engaging potential customers and they are exploring your Fitness Website. Which is very good for your Gym marketing.
Most Website experts say that your bounce rate percentage must be less than 50%. So 50% of your visitors must click to more of your Fitness Website pages.
Google Analytics is your FREE and easy way to know what your Gym Website bounce rate percentage is. You simply register your site and paste some HTML code on your site pages. Then log into your statistics and get the data you need.
So, how can you improve your bounce rate?
First, you’ll need to track the bounce rate over time, and also look at the amount of minuets your visitors are viewing your site pages. Be sure to take note of your traffic source. Where is most of your traffic coming from? Search engines, referring sites, YouTube videos, advertising, etc.
If you are getting a lot of visitors who are looking to join a gym in “Orange County” Florida. And your Gym is in “Orange County” California. You will have a high bounce rate % from that referring search engine. Some traffic, depending on the source will naturally have a lower bounce rate percentage. Once you know your statistical bounce rate, you’ll need to start making small changes, then run tests to see if it improves over time. It all starts with trying to improve the usability of your site’s landing page.
You can make changes to the design, look and feel of your Fitness site. Make sure you have other interesting links for your future customers to click to keep them interested. Of course, you always want to make sure your Gym site’s navigation is user friendly, and your health and fitness site is easy to use and well organized. Also play around with different headlines; even change your website’s copy.
Another big problem is a slow load time. Make sure your Website loads quickly so your potential customers don’t click away before they get to know what your Health Club is all about. Change one thing at a time, and watch your bounce rate statistics to see if it improves. You can have Google Analytics email your Website statistic reports weekly in PDF format.
Your bounce rate statistics give you a good measure of the effectiveness of your Health and Fitness website. Having a low bounce rate can improve your search engine rankings and improve gym marketing efforts.
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