Networking in the digital age in your local Health Club market is made easier with LinkedIn.
Using the LinkedIn Website for online Networking is not much different than face-to-face networking. It’s just a lot less time consuming.
One of the greatest advantages of digital Health Club marketing is you can set it up once. And get results time and again for years. And usually the longer the digital marketing content is in place, the more leads and customers it brings your Gym business.
You need to let your local community know who you are and what your Gym business has to offer.
Just like in person networking, you can’t expect to meet a prospect once and turn that relationship into a paying customer. LinkedIn works the same way. Here are 5 strategies that will make this FREE online networking service bring in more clients to your Gym business and improve your Health Club marketing.
1) WHO: Your networking strategy starts with who you wish to meet? Are you looking to attract the local Businessperson to eventually be your paid member? Are you looking to network with your local business’s to negotiate a referral system?
2) WHERE: Where can you best find your prospects for your Gym business? Fitness Forums? Rotary club meetings? Chamber of Commerce events or professional associations? You want to identify where your best prospects are located in order to network with them online.
3) MAKE A PLAN: What healthy and fit content will you present? What video’s will you show them? What fitness message will you use to get the attention of each group you want to network with?
4) LISTEN: Networking is not about you; it is about meeting people. Networking is about asking questions and listening to the replies. You want to uncover other people’s problems. Then you want to show them how your Gym business can help them.
5) HAVE A MESSAGE: You want to have your elevator pitch ready in many formats. Give away your eBook FREE. Have a video seminar you created and point them to this video link. Create a PODCAST and let them download it free to their iPod. This is where you deliver FREE content that Hooks in your future customers.
To get more advice about growing your Gym business by networking on LinkedIn. Guy Kawasaki has some great advice here.
To go to LinkedIn and sign up free, click here LinkedIn
If you are already using LinkedIn for your Gym Business to improve your Health Club marketing please leave us some good advice in the comment section below.
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