Great Online Health Club marketing requires effective link bait built into your website content.
Driving traffic to your Health and Fitness website requires great content that is written link friendly. The more Websites that link to your Health and Fitness content, the higher your Website pages will rank with the search engines.
You want to start with a good Hook. A good hook helps you grab the attention of your readers.
The 5 most popular types of HOOKS are:
1) The Resource Hook. Providing important information.
2) The Relevant NEWS Hook. Bring current News to your reader base.
3) The Contrary Hook. Going against the grain.
4) The Attack Hook. Taking the offensive position.
5) The Humor Hook. Making people laugh.
1) Provide important information your Gym customers need and become their Go-To Resource.
Top Ten lists work great here. Provide your future customers with the latest and greatest Health and Fitness information that will improve their lives.
Give them the breakthrough research and techniques that the professionals in the Fitness industry are talking about.
Show your readers HOW-TO, accomplish the weight-loss and Fitness goals they are interested in achieving. Keep it up to date and relevant so they come back for more.
2) Be the relevant NEWS source that keep your Gym clients coming back for more.
You want to be the source of all current NEWS related to living a Healthy and Fit lifestyle. Take the current News and write articles about it.
Keep it fresh and write in a conversational and friendly tone of voice. And give the News your own slant to make you and your business a PERSONALITY.
Remember your future customers and regular clients are not in the Gym business. So what seems normal to you can be made the Latest-And-Greatest to them. Make the News jump off the page and be exciting.
3) Make your Fitness Center Website stand out from the crowd by going against the grain.
Be different. Let your future customers see that you are not just the same-old-thing. Take the message that the crowd is preaching and take a stand against it.
You want your clients to see why you are different and why you are the business that is FINALLY going to make a difference in their lives. If they want to keep getting what they’ve gotten. Then keep doing what everyone else is pitching.
“The Health and Fitness industry is doing and saying this. But they have a 90% drop out rate. Look, I’m sure you’ve tried that way before and it didn’t work for you. So why is it going to work this time? We do it differently here at Downtown Fitness,. . .”
4) Take a Controversial stand against a popular fitness tip or weight loss product and attack it. And back up your attack with convincing evidence.
I’m sure you can find many Health and Fitness tips that are given as FACT, to sell popular products. But they don’t deliver and have a high failure rate. Let your readers know that your professional Health Club will deliver the results. Be outspoken in your attack and prove to your readers that if it sounds to good to be true, it Is. Then roll that into features and benefits your business delivers better than anyone else in your town.
Controversy in your writing, when used properly, can get your content read. You can really stand out and when you use an attack hook. So stir it up.
5) Humor Your Health and Fitness prospects into paying customers.
Using funny stories and funny examples that you have witnessed in your professional life can be a great article. Humor makes your business seem more personal and approachable.
A good idea is a list of the top 20 things that do not burn Fat. This can be a very humorous article that can get your future customers to land on your Health and Fitness Website.
(EXAMPLE)
1) Riding the escalator.
2) Driving to your mailbox at the end of your driveway.
3) Watching a Fitness Video.
4) Putting on your jogging shoes to watch the News on TV.
The result? Powerful, Link Friendly Content that attracts other Websites to do a Back-Link to your good content. And this Improves your Gym Marketing.
eFitnessBusiness.com has a team of researchers, writers, and Internet marketing professionals working 7 days a week to bring you valuable information. To help your Health Club Business’s Website make more money.
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