Your Website needs to be presentable, professional, clean looking and fun. Provide easy access to information and a consistent look throughout.
Your Health Club Fitness website needs to serve two purposes. Your members need to quickly get class times, events, and posted health and diet tips. And your potential future-clients need to be converted into paying customers.
Tell your web designer you want a fresh design using CSS (cascading style sheets) rather than ‘tables.’ This means your web designer will not build your fitness center website in FLASH and will help your SEO for better Google rankings.
You want your Gym’s website Homepage to quickly explain why you are different than all the other local competition. Let the future customer know your specialties. And direct them to the video tour section of your site.
Successful Health Club websites say that having a facility events/news feed with RSS subscription capability. On your homepage keeps visitors updated on the latest fitness, health and diet news.
A proven toy that keeps people coming back to your homepage regularly is a FREE body-mass index calculator that stores the data on your fitness website. Making it easy for people to come back and keep checking in. This toy can be used by future-customers and gets them familiar with your fitness business before they hand over their hard earned money.
You want your health club fitness website to have biographies on all your instructors and trainers. You want this information to be complete and up to date. With a professional photograph and basic background and education. This allows your future-customers and existing members to get familiar with your staff in the presents of their beloved computer. This is where you make your staff The Famous Experts.
Make sure your Health Club website has a separate page/section for each of your Gyms specialties. Build a page dedicated to your spinning classes. Build another for your Pilates classes. Then do Aerobics, Kickboxing and all the others.
More pages and more sections are BETTER. Don’t skimp here. Let it all hang out. Add videos and testimonials to each section.
Health Club websites that don’t make the sale and bring in revenues make these mistakes.
1) Sloppy website design: Inconsistent menus, layout and overall poor design cause potential customers to feel lost and click away from the site.
2) Building the website using frames and flash pages. The search engine spiders cannot read and navigate a fitness website that uses these in the design and layout.
3) Not updating the gym website on a regular schedule. If your website is not changing and stagnant. People won’t keep coming back because they have no reason to.
4) Only 1 person updating the site. You want to let numerous employees participate at updating your health club website. This adds character and gets a lot more information and feedback built into your site.
5) No website marketing plan and SEO. You want to build into your fitness center website the SEO and marketing right from the beginning. Your website will not SELL for you 24/7 if you don’t. Marketing and promotion is the recipe for your Health Club Fitness Business website success.
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